The Dirty Secret SEO Services Won’t Tell You

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Posted by gestroud, under Development, Promotion, SEO | Email | Print
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OK, you did your research, filled your copy with powerful keywords and beefed up your meta tags. Thanks to strong organic SEO results, more people are starting to find your website. But they’re not buying your product or service. Why?

Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience – the human beings who are interested in your product or service.

Here’s the dirty little secret most SEO services won’t tell you:

KEYWORDS DON’T SELL ANYTHING!

Keywords drive traffic to your site – that’s it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.

Putting good keywords in bad web copy is just another way of making the worst mistake in marketing: over promising and under delivering.

Remember, behind every click is a real live human looking for something they need. Truly powerful web copywriting, writing that generates clicks and sales, has to speak to your clients needs in a way they understand. Time and time again people forget this simple fact.

If you want to write powerful web copy that generates a high level of organic SEO, the first step is to look at your web copywriting through the eyes of your clients. They’ll be reading it for the first time, so try and look at it that way. Is it clear and simple, or filled with jargon? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets your business above your competition? And most importantly, does the writing on your site clearly address the needs of your customers AND show them how you can meet them better than anyone else out there? If it doesn’t, its time to do some rewriting to make sure your keyword traffic doesn’t go to waste.

Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.

This is a journey that can have unexpected benefits. You could optimize your site with powerful web copy, and end up helping the people in your company see themselves and their work in a whole new way. That’s what the best SEO copy writing does. There is cost involved in this approach, but the money you’ll spend is far less than the profits you’ll make maximizing the impact of your keyword traffic with organic SEO.

Don’t throw away profitable keyword traffic with poorly written, or even worse, dull web writing. Write for yourself, write something you would enjoy reading. If you’ve got other things to do (like running your business) look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients — that’s when your website is truly optimized.

Don’t let any more clicks from your hard-earned keyword traffic go down the drain, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a no obligation analysis of the writing on your site. Phibnax is a lean mean marketing company founded on effective writing, and focused on results.

Courtesy: EzineArticles