1. Split Test Your Banner Ads

Always have a series of banner ads to work with so that you can learn which ones perform better and which ones are a drain on your budget. Run two of them at a time in similar demographics if possible (AdWords makes this easiest) and see which ones makes you the most extra money. Constantly revise and look for ways to increase CTR and conversions this way.

2. Carefully Integrate Text with Images

Banner ads are flashy – that’s what they’re for, but you need to have enough text to tell your potential customers what they’re even looking at. Do this by integrating some text and images together to showcase both your visual identity and a little description of what you are selling or doing to draw their attention.

3. Have a Call to Action

To truly make extra money online,h you need to have a call to action in every banner ad you place. Too many times have I seen banner ads that are flashy enough and attention grabbing but make little or no sense. Sure, there are plenty of people who will click on those just to see what you’re selling, but more will ignore them because they see them as fishing lures to a random site they probably won’t be interested. Know how to identify your visitors’ needs and convey that in your banner ad as simply as possible.

When you do all three of these things, you not only draw the attention of more people to your banner ad, you ensure that you keep it held tightly and that when they click on your ad, they are aware of where they are visiting and you are not wasting your valuable advertising budget. Done right banner ads are a tremendous tool and you will start to make extra money in no time.

About the author: James Walston is an expert online marketer and has been helping individuals achieve success online for over 3 years. “Learn How You Can Generate Non Stop Payments Of $1,162 Coming To You multiple times, weekly and possibly even daily! Click here to take a Free Tour.

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Courtesy: EzineArticles

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