Westchester Web World

Keywords are the words that people will use to find your website. Choosing the right keyword and being consistent with it is vital to your website’s success in the search engines.
There are many tools on the market to help you make the right keyword decision. Tools such as Wordtracker will highlight keyword opportunities. We are [...]

After getting to know that link popularity is the most important factor that search engines consider when deciding your Pagerank, almost everyone has taken to posting their back links all over the internet. However, gaining credible link popularity that increases your page rank is really not as easy as it sounds and most people who [...]

What is social media? You have heard the terms social networking, Web 2.0, and social media, but what are they and what is the difference? And what do these have to do with business? And even more important, how do they relate to me building relationships?
Well, they are all related and they are fast becoming [...]

There is a need in all humans to feel connected with one another, to interact with others and to be able to relate to another person. Social media optimization thrives on that need. Social media is all about communication. Its about sharing perspectives, insights, experiences and opinions with one another via blogs, wikis, message boards, [...]

Some important questions - including White Hat SEo vs. Black Hat SEO - to ask your SEO consultant or firm to help avoid getting your web site banned from Google.