Here’s an informative video by internet marketer Melissa Erlandson to help you find out how video marketing can boost your campaign into the stratosphere. Learn tips on keyword research, production and distribution. 

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by Ian Spencer

Keywords are still very, very important to search engines, and even if they now have a little less impact on ranking, they are still a vital part of your website and something you must get right. A few of the older search engines used to rely on meta keyword tags and nothing else, but as the engines are now more advanced they do not generally just focus on this, but they do use your keywords in many different ways.

Keywords are used in your Title tags, description tags and your keyword tags, but they are also used throughout all of your content, links and many other factors. So, it is so important that you get this right, or at least you start on the right road forward as the keywords can be tweaked throughout the life of your website.

The main question we tend to get asked about keywords is how to choose them and what do we base our suggestions on. Although we use a variety of methods, the two basic methods, and arguably the most efficient, is to look at what your competitors are doing and to use a couple of the keyword tools currently on the internet.

Keyword research is something you not only have to do, you have to do it from day one, even before you have launched your website.

Any company, website, product or service can benefit from making sure they are using the correct keywords on their website. It is quite usual to see websites where webmasters have failed to complete their tags or have just not really given a thought to the keywords they should use, but don’t forget, visitors find your website through keywords, so it can never be overlooked.

Keyword Tools

There are a few keyword tools on the internet, with our favourites being the Google Adwords Keyword Tool and the paid version of Word Tracker.

For example, if you were selling property investments, you would type property investment into one of these keyword research tools. You would then be given a list of the keywords and the search volumes for each of them. Whereas it would take you a long time to rank top of Google for Property Investment, you can use the produced list to look for long tail alternatives and therefore focus on them.

Competitor Research

A good way of finding out about keywords, you could and possibly should be using is to take a look at what your competitors are doing. Simply choose a keyword, type it into Google and make a spreadsheet of your competitors and the Title, Description and Keywords they use in their tags. I would recommend doing this for the first ten results, or the first ten most relevant results if you only want to feature your competitors and not necessarily any website that is ranking.

If you do this for the top ten, you can then see straight away all of the keywords they are using, and you can then use this help plan your keywords, but do not copy them or simply duplicate them, use the information to try and capture the same search terms but mix in some of your own and use your own unique combinations.

The Next Steps

Once you have your data from the Keyword research tools and your competitor research, you can then begin to plan your keywords. As previously mentioned, you do not have to just focus on your main keyword. Use the research to pick out smaller, long tail keywords that are less competitive.

By doing this you might be appealing to less searchers, but you have more of a chance of ranking highly for the search term.

In my opinion, its better to come on the first page for a search term that might get 2,000 searches a month than page 20 for something that gets 20,000. All of the research you carry out will allow you to start aiming for some of the lesser searched keywords, whilst still making sure you are focusing on your main keywords, which will just take longer to get high rankings in Google for, if they are very, very popular and competitive.

You will then use your keywords for your meta tags, your content, page names, alt tags and linking campaigns, so it really does prove that the work you do now will be able to benefit many of your SEO challenges, meaning that keyword research is something you not only have to do, you have to do it from day one, even before you have launched your website.

About the author: Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales. He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business. For More Information, please call 01594 835 857 or email info@clearwebservices.com

Courtesy: www.ideamarketers.com

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by Ian Spencer

Despite what you might be told by many companies, service providers and businesses looking to charge you money for SEO, there are no promises, no guarantees and certainly no quick measures to make your site do well in the search engines.

This article will hopefully explain the things that you can do to get traffic, increase rankings and hopefully increase conversions, but it is always so important to remember that SEO is about many different pieces of the jigsaw all coming together, some instantly, some over the course of the life of the website.

In my opinion, the three most important things for SEO are:

Content

Content is the king. Anyone that tells you differently disregard and seek other advice! If your site is full of well written content, unique articles and juicy blog posts, your site will do well. It might take some time, but if you continue to add new content every day and write really interesting and informative content, you will not go far wrong.

Back Links

Back links are still important, just probably not as important as when Google first launched its Page Rank. Concentrate on gaining good quality one way back links, try and do a small reciprocal campaign and still look at paid directories as well worth doing. Directories like BestOfTheWeb (BOTW) and Yahoo still hold a lot of weight, so it’s sometimes worth paying a little bit of money to be included on them.

Social Bookmarking

One of the newer aspects of SEO, under Web 2.0, is the social bookmarking scene. Places like FaceBook and MySpace are great places to build communities and all of the blog reading sites and directories are also well worth concentrating on. Get Digging, blogging and making the most of the forums on the internet, social bookmarking is the most interactive form of building links, reputation and hopefully traffic.

One thing that is not included in my top three tips but one of which is probably the most important is the big old one of patience! SEO takes time and patience, no matter what you do and how quickly you do it, Google and the other engines will take time to work out what you are about, what you do and how well you do it. Patience is the most important thing you need to have when running a website, so work hard, keep things moving and if you do everything correctly, traffic will soon be upon you.

About the author: Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales. He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business. For more information, please call 01594 835 857 or email info@clearwebservices.com

Courtesy: www.ideamarketers.com
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Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience – the human beings who are interested in your product or service.

Here’s the dirty little secret most SEO services won’t tell you:

KEYWORDS DON’T SELL ANYTHING!

Keywords drive traffic to your site – that’s it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.

Putting good keywords in bad web copy is just another way of making the worst mistake in marketing: over promising and under delivering.

Remember, behind every click is a real live human looking for something they need. Truly powerful web copywriting, writing that generates clicks and sales, has to speak to your clients needs in a way they understand. Time and time again people forget this simple fact.

If you want to write powerful web copy that generates a high level of organic SEO, the first step is to look at your web copywriting through the eyes of your clients. They’ll be reading it for the first time, so try and look at it that way. Is it clear and simple, or filled with jargon? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets your business above your competition? And most importantly, does the writing on your site clearly address the needs of your customers AND show them how you can meet them better than anyone else out there? If it doesn’t, its time to do some rewriting to make sure your keyword traffic doesn’t go to waste.

Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.

This is a journey that can have unexpected benefits. You could optimize your site with powerful web copy, and end up helping the people in your company see themselves and their work in a whole new way. That’s what the best SEO copy writing does. There is cost involved in this approach, but the money you’ll spend is far less than the profits you’ll make maximizing the impact of your keyword traffic with organic SEO.

Don’t throw away profitable keyword traffic with poorly written, or even worse, dull web writing. Write for yourself, write something you would enjoy reading. If you’ve got other things to do (like running your business) look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients — that’s when your website is truly optimized.

Don’t let any more clicks from your hard-earned keyword traffic go down the drain, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a no obligation analysis of the writing on your site. Phibnax is a lean mean marketing company founded on effective writing, and focused on results.

Courtesy: EzineArticles

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