There have been some significant changes in Facebook.

Facebook Lite has been the newest Facebook makeover in which the social network has become a lot more simplified. How is this affecting social media optimization?

If sites like Twitter, Facebook and YouTube are an important part of your marketing strategy (and they should be), then take the time to actually READ the Terms of Service.

You might be surprised how many people end up discouraged because they’ve been on Facebook for a while and aren’t getting results. This is usually because they don’t understand how Facebook fits into their overall marketing picture.

With Facebook recently overtaking MySpace as the number one social networking site, it is definitely worth taking a look at if you are in business.

According to a study done recently by the Aberdeen Group companies are using sites like Facebook to improve the interactions they have with their customers. The study showed that companies that use social networking sites are 17 times more likely to improve customer satisfaction than companies that don’t use them.

If you already have a profile on the site but aren’t sure how to leverage it for networking, brand visibility and gaining feedback–check out these top tips for boosting your reach through this hot social tool.