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Five Steps to Building Your Brand on Twitter

Five Steps to Building Your Brand on Twitter

There are 5 basic steps to effectively branding your business on Twitter: Designing, attracting, building, interacting, and selling are all the tools you need to successfully promote you brand on Twitter. Following these steps will ensure you are building a permanent base of repeat customers in the Twitterverse.

This is not an overnight processes, but with a customer base of which 50% have a college degree and earn $60,000 plus each year, it’s worth the slow cultivation…

Gurus Angry about How Many People YOU Follow on Twitter

Gurus Angry about How Many People YOU Follow on Twitter

There are “gurus” ranting about how you should manage your Twitter account. Some of these folks stand on a soap box and tell you to only follow a small number of people. They go on to say anybody following 100, 200, 500 or more people are liars, fakes or any number of insulting adjectives.

These gurus say if you are following this many, then the noise level in your tweet stream is deafening. There is no way you could possibly pay attention to anyone.

What’s the Real Motivation Here?

Stop and think about this before you dismiss it outright. Why do high-profile marketers want you to only follow a few people? Of course, they should be on your small list of followers. After all, they are providing useful, valuable content. The kind of content deserving your attention.






7 Tips For Using Twitter for Business

7 Tips For Using Twitter for Business

The idea of social networking isn’t to sell or market your product or business opportunity at all. People who use social media for this reason may get some success here and there, but in my opinion they’re totally missing the point of it.

In the long run, it is the user who employs the following tips that will get the most from their social experience.

5 Reasons Why Your Social Media Strategy Fails

5 Reasons Why Your Social Media Strategy Fails

Most likely you treated social media like a New Year’s Resolution. You were excited about it at first but then your enthusiasm started to fade when you didn’t see instant results. You were excited about getting your organization involved with tools like YouTube, Facebook, and Twitter. But your efforts have only produced online cobwebs and tumbleweed. Now you’re frustrated and ready to swear off social networking for good.

Don’t let that happen. Social media is a wonderful tool that can boost your brand awareness, bring in new supporters, and rally followers to your mission.  An effective online strategy requires a lot of planning, patience, and persistence. Here are some of the common mistakes you need to avoid

Top 10 Ways to Create Visibility For Your Business on Facebook

Top 10 Ways to Create Visibility For Your Business on Facebook

With Facebook recently overtaking MySpace as the number one social networking site, it is definitely worth taking a look at if you are in business.

According to a study done recently by the Aberdeen Group companies are using sites like Facebook to improve the interactions they have with their customers. The study showed that companies that use social networking sites are 17 times more likely to improve customer satisfaction than companies that don’t use them.

If you already have a profile on the site but aren’t sure how to leverage it for networking, brand visibility and gaining feedback–check out these top tips for boosting your reach through this hot social tool.


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