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5 Reasons Why Your Social Media Strategy Fails

5 Reasons Why Your Social Media Strategy Fails

Most likely you treated social media like a New Year’s Resolution. You were excited about it at first but then your enthusiasm started to fade when you didn’t see instant results. You were excited about getting your organization involved with tools like YouTube, Facebook, and Twitter. But your efforts have only produced online cobwebs and tumbleweed. Now you’re frustrated and ready to swear off social networking for good.

Don’t let that happen. Social media is a wonderful tool that can boost your brand awareness, bring in new supporters, and rally followers to your mission.  An effective online strategy requires a lot of planning, patience, and persistence. Here are some of the common mistakes you need to avoid

Top 10 Ways to Create Visibility For Your Business on Facebook

Top 10 Ways to Create Visibility For Your Business on Facebook

With Facebook recently overtaking MySpace as the number one social networking site, it is definitely worth taking a look at if you are in business.

According to a study done recently by the Aberdeen Group companies are using sites like Facebook to improve the interactions they have with their customers. The study showed that companies that use social networking sites are 17 times more likely to improve customer satisfaction than companies that don’t use them.

If you already have a profile on the site but aren’t sure how to leverage it for networking, brand visibility and gaining feedback–check out these top tips for boosting your reach through this hot social tool.






Social Media Marketing: 3 Keys to Relationship Success

What is social media? You have heard the terms social networking, Web 2.0, and social media, but what are they and what is the difference? And what do these have to do with business? And even more important, how do they relate to me building relationships? Well, they are all related and they are fast [...]

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