Most likely you treated social media like a New Year’s Resolution. You were excited about it at first but then your enthusiasm started to fade when you didn’t see instant results. You were excited about getting your organization involved with tools like YouTube, Facebook, and Twitter. But your efforts have only produced online cobwebs and tumbleweed. Now you’re frustrated and ready to swear off social networking for good.

Don’t let that happen. Social media is a wonderful tool that can boost your brand awareness, bring in new supporters, and rally followers to your mission.  An effective online strategy requires a lot of planning, patience, and persistence. Here are some of the common mistakes you need to avoid