Five Steps to Building Your Brand on Twitter
Posted in Design/Development, Social Networks, Traffic Building, Twitter, Web Promotion | 72 views
There are 5 basic steps to effectively branding your business on Twitter. Create a custom Twitter background, attract followers, build your base, interact with the community and make your sales pitch.
This is not an overnight processes, but with a customer base of which 50% have a college degree and earn $60,000 plus each year, it’s worth the slow cultivation.
Custom Twitter Backgrounds
Twitter’s users can design a background feature which can become a free billboard to promote yourself or your business. The design can be an extension of an existing website, promote a product or be an effective online business card with contact details. The unique background template is not a static item. It can be edited to attract or inform followers about new products, services, or web site locations.
Attract Followers
It is after all about who is following you on Twitter and by extension those who follow your followers. In the beginning tweeting famous quotes, music, humorous videos and news is an effective tool to attract followers.
Build Your Base
Your base will not be successfully built with a hard sell approach. In a recent survey of Twitterers, 42% of respondents said they “unfollowed” other Twitterers because they were tired of watching them self promote with links and no interaction.
An effective way to build follower numbers is by manually following those who follow your followers. Your base will likely have a following with the same interests that attracted them to you.
Interact with the Community
This is not a time for the sales pitch you are cultivating a client base. Tweeting information about subjects that potential customers might find of interest is the perfect introduction to your business. If you sell fishing tackle, tweet the latest fishing contest winner. Chocolatiers could post news links to health benefits of chocolate.
Making Your Sales Pitch
Now that you have their attention you can test a few sales tweets. Check for rises or falls in follower levels after each tweet and adjust content accordingly. Using humor to pitch your product can launch the Twitter version of viral marketing – “the retweet” – and send you message to people far outside your base.
Designing, attracting, building, interacting, and selling are all the tools you need to successfully promote you brand on Twitter. Following these steps will ensure you are building a permanent base of repeat customers in the Twitterverse.
About the author: Lee Hiller is an expert designer of Twitter backgrounds Her Twitter user name is @thehillers
Source: EzineArticles
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Yikes. I could not disagree more. Making a sales pitch is not about
brand building, Twitter is not about selling, it’s about engaging.
Branding is not about selling, it’s about keeping a promise.
I definitely agree that the “make your sales pitch” part could have been better worded.
I think/hope what Ms. Hiller was trying to convey is that there are certain steps to marketing on Twitter, and that they should be followed in a specific order. Too many businesses found on Twitter start their first tweets with “Buy my service! Buy my product!” tweets before they establish a base of followers interested in buying from them.